Skip to main content

SLCC, Facebook Partners in New Digital Marketing Certificate



Salt Lake Community College has teamed up with Facebook to develop a new digital marketing program, giving SLCC students access to a new curriculum that includes digital marketing and social media strategy courses. Facebook is working closely with SLCC to structure courses that reflect digital skills needed by Utah jobseekers, managers and local small businesses.

SLCC is one of 20 community colleges nationwide selected by Facebook to collaborate on the new curriculum. Collectively, the programs are expected to train and educate more than one million people how to use Facebook, Instagram and Twitter to promote a business or brand.

“We are very excited to partner with Pathstream to offer this Facebook Digital Marketing Certificate to our students and the business community,” said Barbie Willett, Associate Dean, SLCC School of Business, Division of Management and Marketing. “The faculty members in the Marketing Management Department have worked closely with Pathstream to insure this fully-online certificate provides college credit and aligns well with the needs of the local workforce and the mission of Salt Lake Community College.”

As of summer, 2019, SLCC and Facebook began offering training opportunities in the credit-based educational model for individuals and businesses aligned with identified digital marketing skills to meet industry demand and increase job growth and economic development. The training includes a new Digital Marketing Certificate program, which is anticipated to include training on Facebook and Instagram marketing tools.

Additional educational modalities include non-credit, boot camps, online, and competency-based models may be added in the future.  The program will present its first two graduates at the end of the fall 2019 semester and will add an additional graduate following the spring 2020 semester.  The full complement of course offerings will be added to the 2020-2021 SLCC catalog (fall 2020).

Facebook, working with Pathstream, Inc., is supporting development of the certificate program by providing instructional content and learning simulations that allow students to gain digital skills and skill certifications that are in-demand and highly-relevant to attractive digital marketing professional opportunities.

Popular posts from this blog

SLCC Promise tuition assistance program expanded to provide greater access and financial support for students

Softball Players Named to NJCAA All-America List

After a successful season, the nationally-acclaimed Salt Lake Community College softball team has had two players recognized by the NJCAA as All-America players.

Mallory Barber (pictured left), an infielder from Spanish Fork, andTarni Stepto (right), a pitcher from Australia, were both recognized by the NJCAA as All-America players in a release by the national association on Monday. The Bruins went 47-8 overall during the season, claiming the Scenic West and Region 18 titles and advancing to the NJCAA National Tournament.

Barber was named Second-Team All-America thanks to a breakout season for Salt Lake. She hit .513 at the plate, leading the team with 77 hits and 24 doubles. Barber also led the Scenic West Athletic Conference with 144 total bases. 

A newcomer to the Bruins, Stepto made Third-Team All-America as a pitcher but was an excellent all-around player. As a pitcher, she went 12-3 in the circle in 7 starts and 5 complete games. She also led Salt Lake with 131 strikeouts. As a hit…

Original artwork missing from Student Center

An original painting, “Demons,” was removed without authorization from the Student Center where it has been on display since June. This piece was created by SLCC student Emily Engh in March 2019 and is now a part of SLCC’s permanent art collection.


If you have any information about this missing artwork, please contact SLCC’s Art Collection Technician, James Walton, at 801-957-4530 or james dot walton at slcc.edu. 
Artist: Emily Engh  Title: Demons Date: March 2019 Medium: Airbrush on board Frame size: 27 3/4 x 19 3/4 x 0 7/8 in. Last known location: 254 Student Center, Taylorsville Redwood Campus