Tuesday, November 26, 2019

SLCC, Facebook Partners in New Digital Marketing Certificate

Salt Lake Community College has teamed up with Facebook to develop a new digital marketing program, giving SLCC students access to a new curriculum that includes digital marketing and social media strategy courses. Facebook is working closely with SLCC to structure courses that reflect digital skills needed by Utah jobseekers, managers and local small businesses.

SLCC is one of 20 community colleges nationwide selected by Facebook to collaborate on the new curriculum. Collectively, the programs are expected to train and educate more than one million people how to use Facebook, Instagram and Twitter to promote a business or brand.

“We are very excited to partner with Pathstream to offer this Facebook Digital Marketing Certificate to our students and the business community,” said Barbie Willett, Associate Dean, SLCC School of Business, Division of Management and Marketing. “The faculty members in the Marketing Management Department have worked closely with Pathstream to insure this fully-online certificate provides college credit and aligns well with the needs of the local workforce and the mission of Salt Lake Community College.”

As of summer, 2019, SLCC and Facebook began offering training opportunities in the credit-based educational model for individuals and businesses aligned with identified digital marketing skills to meet industry demand and increase job growth and economic development. The training includes a new Digital Marketing Certificate program, which is anticipated to include training on Facebook and Instagram marketing tools.

Additional educational modalities include non-credit, boot camps, online, and competency-based models may be added in the future.  The program will present its first two graduates at the end of the fall 2019 semester and will add an additional graduate following the spring 2020 semester.  The full complement of course offerings will be added to the 2020-2021 SLCC catalog (fall 2020).

Facebook, working with Pathstream, Inc., is supporting development of the certificate program by providing instructional content and learning simulations that allow students to gain digital skills and skill certifications that are in-demand and highly-relevant to attractive digital marketing professional opportunities.

Male Cheerleader Finds 'Family' in Newly-Revived Squad

Brendan Cruz is living out his cheerleading dreams at what some might consider an unlikely location – Salt Lake Community College.

Cruz, 19, was born and raised in West Valley City. He didn’t cheer in high school but would occasionally do cheer stunts with friends. He tried out for and made a competitive cheer team with a private cheer facility, but it quickly became too expensive for him to participate and he had to quit.

Cruz, second from left, and the squad on photo day.

Finances would again alter Cruz’s path when he went looking for colleges. He wanted to start at a four-year school, but it cost too much. SLCC became his best option. “Now that I’m going on my second year at SLCC, I have realized that it has been a huge blessing in disguise,” Cruz says. “It has treated me so well, and I’m happy to go here.”

Cruz currently works at an Intermountain WorkMed clinic and is getting his general education requirements out of the way at SLCC before transferring to a four-year institution. His goal is to someday work as an anesthesiologist, a CRNA or a nurse anesthetist, maybe in an operating room where his uniform will be hospital scrubs. These days when he’s at an SLCC game, he dons his cheer uniform – blue pants and a blue shirt with SLCC in big gold letters.

An early incarnation of this year's SLCC cheer squad at the annual Bruin Bash.

Cheerleading has had an on-again, off-again presence at SLCC over the years. SLCC sports teams have been without cheerleaders for the past few years. Some students among the 60,000 who are trained and educated at SLCC’s many locations each year are surprised to learn that the college has sports teams, let alone a cheerleading squad. “When I had an opportunity this year to cheer on a team, I couldn’t let that opportunity slide,” Cruz says. “I knew this could be my last chance to cheer.”

Husband-and-wife coaches Ulbby and Reginald Dyson earlier this semester held two days of tryouts, which included learning new stunts, dances, cheers and tumbling maneuvers. Many tried out, cuts were made, and Cruz is now one of four men and eight women who comprise the newly revived SLCC cheer team.

Cruz, far left, and the rest of the squad's male cheerleaders.

There are no scholarships for members of the cheer team (as in the past), and participation is self-funded by the SLCC students. Uniforms alone cost $300. There is no school-funded budget, so, the team won’t be taking part in competitions or traveling out of state in the early going. Their main presence will be at some SLCC home games and events taking place on the Taylorsville Redwood Campus.

“I love the amazing stunts and bonds created within the cheer family,” Cruz says. In a way, the risky stunts that require lots of trust between cheerleaders strengthens those bonds. “Cheer is a dangerous sport and takes a lot of hard work, just like any other sport.”

Cruz says he plans to cheer for SLCC as long as he’s a Bruin, and then hopes to cheer at a university.

SLCC Cheer poses for a holiday photo.

Meet Our Faculty: Anne Cannon

Anne Cannon 

Assistant Professor
School of Applied Technologies and Technical Specialties
English as a Second Language

What she teaches:
This semester I am teaching Beginning Reading/Writing, Beginning Listening/Speaking. I have also taught Intermediate II Reading/Writing, Intermediate I Listening/Speaking, Advanced I Reading/Writing, Intermediate II Vocabulary, Intermediate II Pronunciation.

Number of years teaching at SLCC:

Undergraduate degree:
Utah State University

University of Pittsburgh

Why working at SLCC matters:
Working at SLCC matters to me because I sincerely believe in its mission and values. I specifically chose to work at SLCC because I want to support our student population. I value the opportunity to play a small role in helping students who may not have believed that higher education was an option for them and those who are facing the challenge of beginning a new life in a new place. Working with our ESL students matters because every day my students help me look at the world from a different perspective.

Greatest professional challenge:
The transition from a career in publishing, which can be very solitary, to a people-focused career in education was a significant challenge.

Greatest professional accomplishment:
Making the decision to live abroad for several years in order to pursue a career change and gain the experience necessary to progress professionally. Figuring out how to work, live and thrive in each new environment and each new country. This time was probably the most transformative for me professionally and personally.

Advice for students or others:
The advice that I wish I would have received when I was a young student is - Life has a way of taking many unexpected turns. For most people, life does not go exactly to plan no matter how well you prepare. Be open to the idea that the unexpected can lead you to a fuller, more interesting life than you thought possible. Your career path will likely be longer and less predictable you think.

Future plans:
I want to challenge myself to take more risks and be more innovative in the way I think, work, and teach. I still have much to learn.

Reading, knitting, cross-country skiing, snowshoeing and travel.