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SLCC, Facebook Partners in New Digital Marketing Certificate



Salt Lake Community College has teamed up with Facebook to develop a new digital marketing program, giving SLCC students access to a new curriculum that includes digital marketing and social media strategy courses. Facebook is working closely with SLCC to structure courses that reflect digital skills needed by Utah jobseekers, managers and local small businesses.

SLCC is one of 20 community colleges nationwide selected by Facebook to collaborate on the new curriculum. Collectively, the programs are expected to train and educate more than one million people how to use Facebook, Instagram and Twitter to promote a business or brand.

“We are very excited to partner with Pathstream to offer this Facebook Digital Marketing Certificate to our students and the business community,” said Barbie Willett, Associate Dean, SLCC School of Business, Division of Management and Marketing. “The faculty members in the Marketing Management Department have worked closely with Pathstream to insure this fully-online certificate provides college credit and aligns well with the needs of the local workforce and the mission of Salt Lake Community College.”

As of summer, 2019, SLCC and Facebook began offering training opportunities in the credit-based educational model for individuals and businesses aligned with identified digital marketing skills to meet industry demand and increase job growth and economic development. The training includes a new Digital Marketing Certificate program, which is anticipated to include training on Facebook and Instagram marketing tools.

Additional educational modalities include non-credit, boot camps, online, and competency-based models may be added in the future.  The program will present its first two graduates at the end of the fall 2019 semester and will add an additional graduate following the spring 2020 semester.  The full complement of course offerings will be added to the 2020-2021 SLCC catalog (fall 2020).

Facebook, working with Pathstream, Inc., is supporting development of the certificate program by providing instructional content and learning simulations that allow students to gain digital skills and skill certifications that are in-demand and highly-relevant to attractive digital marketing professional opportunities.

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