Skip to main content

SLCC, Facebook Partners in New Digital Marketing Certificate



Salt Lake Community College has teamed up with Facebook to develop a new digital marketing program, giving SLCC students access to a new curriculum that includes digital marketing and social media strategy courses. Facebook is working closely with SLCC to structure courses that reflect digital skills needed by Utah jobseekers, managers and local small businesses.

SLCC is one of 20 community colleges nationwide selected by Facebook to collaborate on the new curriculum. Collectively, the programs are expected to train and educate more than one million people how to use Facebook, Instagram and Twitter to promote a business or brand.

“We are very excited to partner with Pathstream to offer this Facebook Digital Marketing Certificate to our students and the business community,” said Barbie Willett, Associate Dean, SLCC School of Business, Division of Management and Marketing. “The faculty members in the Marketing Management Department have worked closely with Pathstream to insure this fully-online certificate provides college credit and aligns well with the needs of the local workforce and the mission of Salt Lake Community College.”

As of summer, 2019, SLCC and Facebook began offering training opportunities in the credit-based educational model for individuals and businesses aligned with identified digital marketing skills to meet industry demand and increase job growth and economic development. The training includes a new Digital Marketing Certificate program, which is anticipated to include training on Facebook and Instagram marketing tools.

Additional educational modalities include non-credit, boot camps, online, and competency-based models may be added in the future.  The program will present its first two graduates at the end of the fall 2019 semester and will add an additional graduate following the spring 2020 semester.  The full complement of course offerings will be added to the 2020-2021 SLCC catalog (fall 2020).

Facebook, working with Pathstream, Inc., is supporting development of the certificate program by providing instructional content and learning simulations that allow students to gain digital skills and skill certifications that are in-demand and highly-relevant to attractive digital marketing professional opportunities.

Labels:

Popular posts from this blog

Rev Up Your Future at SLCC Annuals Hop into College

SLCC West Valley Center will be opening its doors on Friday, August 2, from 6-9 pm for their annual lowrider event that celebrates the automotive culture and welcomes current, past, and future Bruins into the SLCC community. This unique event allows lowriders to showcase their vehicles and for spectators to witness the creativity, craftsmanship, and passion that goes into a lowrider car. From the sleek custom paint jobs to the impressive hydraulics showcased at the hop-off, attendees get immersed in the vibrant culture created by SLCC West Valley’s community. Beyond the car show, Hop into College provides prospective students and their families the opportunity to explore SLCC, engage with their future peers, staff and faculty and obtain valuable insight into the degrees and programs offered. Furthermore, the community is provided with countless beneficial resources not only as an SLCC student but as a community member. Whether interested in learning more about the lowrider community o...
Post a Comment
Read more

The Center for Prior Learning Receives an Honorable Mention

Today, SLCC's Credit for Prior Learning department received an Honorable Mention from the  Council for Adult and Experiential Learning (CAEL ) and the  Western Interstate Commission for Higher Education  for its intentional approach and for expanding student options to receive credit for prior learning.  Credit for Prior Learning (CPL)  allows students to obtain college credit for knowledge and skills acquired outside of the traditional academic environment. This is exceptionally beneficial for adult learners, who, according to CAEL, have a 17% higher chance of graduating compared to those adults who don’t earn credits through prior learning programs. The CPL department at SLCC was created in 2020 and since then the volume of students served has grown as the department continues to expand. To be eligible for CPL, students must be working towards a degree, certificate, or apprenticeship. Director of Credit for Prior Learning at SLCC, Andrea Tipton, mentioned fee...
Post a Comment
Read more

Board of Higher Ed names Gregory F. Peterson 9th SLCC President

The Utah Board of Higher Education unanimously selected Gregory F. Peterson, Ed.D., as the ninth president of Salt Lake Community College today, following an extensive national search. Peterson will assume the position on July 1, 2024, and succeeds Deneece G. Huftalin, who served as president from 2014-2024.   “I’m humbled by the opportunity to serve as Salt Lake Community College’s next president, and I look forward to reinforcing SLCC’s commitment to providing educational pathways for transfer and workforce that improve the lives of every member of our community,” Peterson said. “SLCC has an amazing future ahead, and I couldn’t be prouder to be a part of that journey.”   As part of its delegated duties and responsibilities, the SLCC Board of Trustees named an  11-member committee  in December 2023 to conduct a national search for the next president of SLCC. The committee is composed of representatives from the Utah Board of Higher Education and SLCC trustees, facul...
Post a Comment
Read more