Salt Lake Community College has teamed up with Facebook to
develop a new digital marketing program, giving SLCC students access to a new
curriculum that includes digital marketing and social media strategy courses.
Facebook is working closely with SLCC to structure courses that reflect digital
skills needed by Utah jobseekers, managers and local small businesses.
SLCC is one of 20 community colleges nationwide selected by
Facebook to collaborate on the new curriculum. Collectively, the programs are
expected to train and educate more than one million people how to use Facebook,
Instagram and Twitter to promote a business or brand.
“We are very excited to partner with Pathstream to offer
this Facebook Digital Marketing Certificate to our students and the business
community,” said Barbie Willett, Associate Dean, SLCC School of Business,
Division of Management and Marketing. “The faculty members in the Marketing
Management Department have worked closely with Pathstream to insure this
fully-online certificate provides college credit and aligns well with the needs
of the local workforce and the mission of Salt Lake Community College.”
As of summer, 2019, SLCC and Facebook began offering
training opportunities in the credit-based educational model for
individuals and businesses aligned with identified digital marketing skills to
meet industry demand and increase job growth and economic development. The
training includes a new Digital Marketing Certificate program, which is
anticipated to include training on Facebook and Instagram marketing tools.
Additional educational modalities include non-credit, boot
camps, online, and competency-based models may be added in the future.
The program will present its first two graduates at the end of the fall 2019
semester and will add an additional graduate following the spring 2020
semester. The full complement of course offerings will be added to the
2020-2021 SLCC catalog (fall 2020).
Facebook, working with Pathstream, Inc., is supporting development of the certificate program by
providing instructional content and learning simulations that allow students to
gain digital skills and skill certifications that are in-demand and
highly-relevant to attractive digital marketing professional opportunities.